Starting his career as a performer, King has travelled with world with leading recording artists including Little Mix, Liam Payne and Will.I.Am. He rapidly emerged as a dynamic creative force and Choreographer making his mark in the industry. His breakthrough came with the groundbreaking music video for Little Mix's "Sweet Melody," which garnered a staggering 4.5 million views in just one day. Currently sitting at an impressive 145 million views on YouTube, this achievement contributed to Little Mix securing a UK No.1 hit around the world. Since then King has become one of the UK's most sought after Creative Directors and Choreographers, working his magic on music, videos, live shows and epic experiences. Rooted in his rich cultural heritage, London vibes, and African roots, King draws profound inspiration for his creative endeavors with a unique fusion of influences. King brings a fresh vision and goodvibes to every project, creating powerful and enlightening experiences filled with connection and growth for all involved.